Blake Fletcher

Blake Fletcher is an accomplished professional with extensive experience in management and business development within the fitness and leisure industry. Currently serving as the UK Country Manager for iFIT since January 2023, Blake previously held roles such as the UK Director of SCL Schools Sports & Children's Activities and General Manager at Parkdean Resorts, where responsibility included strategic business planning and performance management. Blake's earlier experience encompasses senior leadership positions at Les Mills UK, where a strong focus was placed on business development across the UK and Ireland, as well as roles at Life Fitness and Fitness First, contributing to significant revenue growth. Academic credentials include a BSc (Hons) in Sport and Exercise Science from the University of Wolverhampton and participation in the Future Leaders programme at IESE Business School.