Brian Peters

Brian Peters serves as the VP of Growth at iFIT, specializing in data-driven growth strategies for NordicTrack, ProForm, and the iFit subscription service since January 2023. With extensive experience in various marketing and analytical roles, Brian has held positions including Senior Director of Growth & Marketing Analytics at 2K, and Senior Director of Marketing & Growth Analytics at Microsoft. Responsibilities at Microsoft included leading a large team to optimize acquisition, engagement, and renewal strategies for subscription services. Brian has also served as a board member for the Pacific NW Data Analytics Leadership Board and has a history of leadership in marketing operations across multiple organizations, including JPMorgan Chase & Co. and Hitachi Consulting. Brian's educational background includes a Business degree focused on Finance and Accounting from the University of Washington's Foster School of Business.