Dayia Shurtleff

Dayia Shurtleff currently serves as the Senior Director of Global Channel Marketing at iFIT since July 2023, following a role as Director of Global Channel Marketing at the same company. Previously, Dayia held the position of Senior Manager of Marketing Analytics at Nielsen, where responsibilities included directing customer success for consumer packaged goods clients and optimizing marketing strategies for Fortune 500 companies. Additional experience includes serving as Senior Marketing Manager at Homie and Marketing Manager at iFIT, where Dayia significantly increased brand revenue and performance. Previous roles also encompass positions at People's Intermountain Bancorp, Utah State University, and Castelrock Homes, showcasing expertise in brand management, digital marketing, strategic planning, and analytics. Dayia holds a Master of Science in Marketing from The University of Alabama and a Bachelor's degree in Marketing/MIS from Utah State University.