Jared Willardson

Jared Willardson serves as the Vice President of Product Development at iFIT since January 2018, focusing on enhancing outcomes for consumer hardware within a $1 billion product portfolio. Previously, Jared was the Director of Product Development at iFIT, overseeing the development of various consumer health and fitness products, including an IoT "Swiss Made" mechanical fitness watch. Before joining iFIT, Jared held the position of Director of Product Development at Altra Running, where significant revenue growth from zero to $65 million was achieved within six years. Jared's experience also includes roles as Senior Product Manager and Product Design Engineer at Icon Fitness, managing product portfolios and ensuring brand integrity across multiple high-profile fitness brands. Jared holds a Bachelor of Science degree in Product Design from Brigham Young University.