Lars Schoof is a Sales Director at iFit, specializing in sales and business development with 15 years of experience across various industries, including health and fitness, automotive, fashion, and dairy/fine foods. They previously served as a Strategic Key Account Manager at Precor and held roles at Franmarine Perth and Fitness Galerie Bremen. Lars earned a Bachelor of Arts in Sport and Fitness Management from BSA-Akademie and values authenticity, empathy, and dedication in their professional pursuits.
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