Matt Baker is currently the UK Sales Director at Freemotion from iFit, specialising in business development, key account management, gym design, and fitness consultancy. With over 25 years of experience in the fitness industry, Matt has a strong track record in multi-site management and strategic business growth. Previously, Matt has held various leadership roles, including Senior General Manager at The Gym Group and Sales Manager at Village Urban Resorts. Matt earned a degree in Sports Psychology & Coaching Sciences from Bournemouth University, enhancing their expertise in delivering customer-first solutions in the fitness sector.
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