Mike Maxson

Mike Maxson is a seasoned Product Marketer and leader currently serving as the Director of Product Marketing at iFIT. With a career that began at MotionBased, a pioneer in digital fitness, Mike helped launch the now-renowned Garmin Connect and later contributed significantly at companies such as GoPro and Nokia, where they developed innovative products and marketing strategies. They have a proven track record of successfully managing cross-functional teams, developing go-to-market strategies, and creating products that resonate with consumers. Mike possesses a unique blend of skills, integrating storytelling and problem-solving, within both large enterprises and startups, reflecting their commitment to collaboration and innovation.