Shelly Williams

Shelly Williams has extensive experience in marketing and subscriber acquisition, currently serving in a role focused on these areas at iFIT since September 2024. Previously, Shelly held the position of Senior Director of Global Partner Marketing at Roku from October 2014 to January 2023, where significant achievements included developing strategies that increased monthly active users from 5 million to 50 million. Prior to Roku, Shelly worked as a consultant for various organizations, including YogaWorks and The Golf Channel, leading marketing initiatives such as the MyYogaWorks subscription product launch. Shelly’s earlier career includes a role as Senior Director of Marketing, Partnerships & Promotions at ExerciseTV, where crucial strategic partnerships were established. Academic credentials include a Bachelor's degree in Marketing and a BS in Journalism/Advertising/Business from the University of Colorado Boulder.