Ann-Cathrin P. is currently the Group Head Salesforce at ifm, where they also served as Project Lead and Product Owner for CRM Marketing. With experience as an Online Marketing Specialist, they have focused on the implementation of Salesforce Sales and Marketing Clouds. Ann-Cathrin previously held leadership roles at CP/COMPARTNER Agentur für Kommunikation GmbH and gained foundational experience through an internship at Franz Haniel & Cie. GmbH. They hold a Master of Arts in General Business Management from FOM Hochschule für Oekonomie & Management and a Bachelor of Arts in Media Communication & Journalism from Fachhochschule des Mittelstandes Bielefeld.
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