Caroline Koch is a business analyst specializing in CRM, growth marketing, and data analysis, with substantial experience in developing customer retention and engagement strategies. Caroline previously held positions at Enel and Americanas S.A., where Caroline managed marketing campaigns and analyzed performance metrics. Currently, Caroline serves as a senior growth analyst at iFood, focusing on optimizing KPIs and improving operational efficiency. Caroline earned a post-graduate degree in Big Data and Marketing Intelligence and is pursuing an MBA in Neuroscience and Behavior at PUC-RS. Caroline is proficient in tools such as Thoughtspot, Tableau, and Salesforce.
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