Fernando Lima is a data-driven Senior Product Designer at iFood, where they apply their extensive design experience to create scalable solutions. Previously, they served as a Product Design Lead at Caju Benefícios, pioneering design processes and managing a team of ten designers. Fernando has held roles such as UX Designer at Blip and Product Designer Specialist at BRIUS, where they implemented impactful design systems and strategies. They earned a postgraduate degree in User Experience Design from PUCRS and a bachelor’s in Advertising from Centro Universitário Newton Paiva.
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