Entreprise à taille humaine, dans le Top 5 des instituts en France, le Groupe Ifop est le leader des études d’opinion depuis 1938 et un acteur référent des études marketing, quantitatives et qualitatives, en Europe, aux USA et en Chine. Depuis 2018, Sociovision, enrichit l’offre du Groupe avec des observatoires uniques sur le marché et un savoir-faire en datascience exclusif. En 2022, l’acquisition d’Occurrence, institut d’études et conseil indépendant, et de sa filiale Deep Opinion vient compléter la proposition de valeur dans l’évaluation des dispositifs de communication. En 2023, Brain Value, le leader des études qualitatives en France, apporte un nouvel élan aux savoir-faire qualitatifs et planning stratégique pour un accompagnement encore plus complet des clients du Groupe.

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GROUPE IFOP

GROUPE IFOP's headquarters in Paris, France

Stéphane Truchi

Laure Friscourt

Sandrine François

Kevin Zhou

Isabelle Nguyen

Stephanie Sandler

The Research Team at GROUPE IFOP is dedicated to delivering insights through rigorous quantitative and qualitative studies. Comprising experts across various sectors such as beauty, wellbeing, luxury, and healthcare, the team employs advanced methodologies in market research to assess consumer behavior and opinions, thus aiding clients in strategic decision-making and effective communication assessment. Their comprehensive approach integrates traditional research with innovative data science techniques to offer actionable intelligence in a dynamic marketplace.

Research Team

The Leadership Team at GROUPE IFOP is responsible for setting the strategic direction of the company, driving growth initiatives, and overseeing operational execution across its various divisions. This team, comprised of top executives, ensures alignment of research, finance, and management practices with the organization's vision of being a leader in opinion studies and market research. They foster collaboration, innovation, and client-centric solutions to enhance the company's competitive edge in Europe, the USA, and China.

GROUPE IFOP

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Research Team

Leadership Team

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GROUPE IFOP

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Research Team

Leadership Team

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