Humera Shaikh

Humera Shaikh possesses extensive experience in marketing, with a strong focus on developing and executing strategic marketing initiatives. Currently serving as Director of Global Solution and Customer Marketing at IFS, Humera leads global campaigns aimed at enhancing customer experience and driving measurable growth. Previous roles include Director of Field Marketing at MicroStrategy, where responsibilities encompassed managing field marketing across multiple regions and establishing performance KPIs, and as a Marketing Consultant at Sphere IT, advising on go-to-market strategies. Earlier positions at MEED involved various leadership roles, including Head of Marketing and Marketing Manager, focusing on revenue generation, customer retention, and the implementation of integrated marketing plans. Humera holds a Bachelor of Science degree in Marketing and Management from American University of Sharjah.