Per Åsberg

Per Åsberg is an accomplished marketing professional with a robust background in brand management, currently serving as Senior Director of Brand at IFS since September 2010. In this role, Per leads global brand strategy, oversees an in-house creative team, and manages customer communications and sponsorship initiatives. Previous positions at IFS include Global Brand Director and Senior Global Brand Manager, focusing on brand consistency and advocacy. Per also holds a PhD in Marketing from the KTH Royal Institute of Technology and has co-founded the research company Nepa AB, where expertise in PR, marketing, and business development was demonstrated. In addition to substantial industry experience, Per serves as a Council Member for the Swedish IT Competence Council and has contributed to brand strategies for clients such as Porsche and Kraft Foods.