Giscard James

Giscard James has extensive experience in digital marketing, with a focus on performance optimization and strategy development. As Director of Digital Marketing Planning and Performance at kate spade new york, Giscard managed marketing strategy and analytics for ecommerce platforms. A Digital Consultant role at The Institute for Study Abroad involved improving the student application process across numerous programs. Previous positions at CIEE Council on International Educational Exchange included various leadership roles in digital marketing. Early career experience at St. John's University encompassed web content management and lead generation marketing. Currently, Giscard serves as Senior Marketing Manager at Sid Jacobson JCC, driving member acquisition and retention through data-informed marketing strategies. Giscard holds a Bachelor of Science in Criminal Justice and an MBA in Marketing Management from St. John's University, along with a degree in Information Technology - New Media from the Rochester Institute of Technology.