Alison Shu is an experienced marketing professional specializing in on-page SEO, currently serving as the On Page SEO Manager for Europe at IG Group since August 2018. Previous roles include On Page SEO Specialist and On-Page SEO Executive focused on French domains, where Alison effectively enhanced online presence using modern marketing techniques. Prior to this, Alison worked as a Marketing and Communications Officer at Allia Ltd, generating awareness for incubator and accelerator programs, and as a Corporate Lifestyle Manager at Quintessentially, managing high-profile client requests. Experience also includes positions as a Marketing Executive and Online Copywriter at Feel Good Contact Lenses, improving French website content and customer engagement, and as a Junior Digital Marketing Executive and Events Coordinator at Interface Europe. Alison holds a Master in Communication with a major in Marketing from European Communication School in Paris and a Bachelor's Degree in Law and Political Science from Panthéon Assas University.
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