Geoff Lourens

Geoff Lourens is a seasoned Communications Strategy Lead at IG Group, currently enhancing digital campaign performance through data-driven strategies. With over 15 years of experience in marketing and advertising, Geoff has successfully managed accounts for prominent brands such as Land Rover and Jaguar, delivering effective go-to-market strategies across various global regions. Previously, Geoff led multi-market initiatives at Accenture Song, combining creative storytelling with analytics to drive measurable results. Throughout their career, Geoff has demonstrated a knack for simplifying complex challenges into clear, impactful strategies that foster long-lasting relationships with stakeholders.