Caroline Young

Shopper Insights

Caroline Young is an experienced professional in the field of consumer insights and marketing, currently serving in Shopper Insights at the Institute of Grocery Distribution since March 2025. Prior to this role, Caroline held the position of Head of Insight at General Mills from July 2023 to March 2025 and briefly served as the Global Head of Human Insight (interim) at Ornua. Caroline's extensive experience includes a long tenure at Cereal Partners Worldwide where roles encompassed Head of Foresights and Consumer Intelligence (Global), Senior Consumer Insights Manager, Senior Brand Manager, and Consumer Insights Manager - brands. Additional experience includes positions as Senior Research Manager at Anheuser-Busch InBev, Associate Director at GfK Boutique Research, Planning & Insight Manager at Whitbread, and Food Technologist at United Biscuits. Caroline holds a degree from the University of Southampton.

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