Tom Wakeman

Tom Wakeman is an Insight Director at IGD, where they lead a team of over 40 professionals in delivering impactful customer experience research for major global brands. With 20 years of experience in various sectors, Tom has a strong background in ad hoc and brand research, noted for significant projects involving eye tracking and corporate social responsibility. Previously, Tom held roles at HPI Research, Kantar Worldpanel, and SMG, consistently recognized for developing high-performing teams and innovative strategies. Tom's educational background includes a 2:1 degree in Marketing from Lancaster University and four A's from Nottingham High School.