Roberto Perez

Roberto Perez is an accomplished professional with extensive experience in innovation and business strategy. Currently serving as CEO of Guardameta and Senior Associate at Igeneris, Roberto specializes in developing innovative business models to help enterprises capture new markets and pivot their value propositions. Additionally, Roberto is a mentor at Founder Institute and holds the position of International Ambassador for Venecapital in Mexico. Formerly a professor in innovation at EGADE Business School del Tecnológico de Monterrey, Roberto has also contributed to the launch of the Finalis Marketplace as a Marketplace Associate and has held various roles in financial trading and sales management. Roberto holds an MBA in Innovation and Entrepreneurship from EGADE Business School and a degree in Economics from UCAB - Universidad Católica Andrés Bello.