Samina Dagger

Samina Dagger is a seasoned advertising professional currently serving as Associate Creative Director and Senior Copywriter at IGM Financial Inc. since 2019, where contributions include developing media campaigns for renowned Canadian financial brands Mackenzie Investments and IG Wealth Management. Prior to this role, Samina operated as Senior Copywriter at Samina Dagger Inc. (2013-2019), collaborating with prominent agencies on high-profile campaigns for major brands such as Starbucks, Nike, and TD Bank. Previous experience also includes positions at Organic, Publicis Groupe, Grey Worldwide North America, and Ambrose Carr Linton Carroll, where Samina specialized in innovative copywriting and creative strategies across diverse industries. Samina holds a Bachelor of Arts in Drama/English Literature and Psychology from the University of Toronto, a Post Graduate Degree in Media Copywriting from Humber College, and a Certificate in Creative Writing from the University of Toronto.