IGNITE INSIGHTS: SHINING NEW LIGHT ON CUSTOMER UNDERSTANDING

We are a team of curious, critical thinkers, each with 20+ years of research experience. Our collaborative model means the same senior-level professionals work with you throughout your engagement and beyond—bringing collective expertise without the overhead of a large agency.

Based in Kansas City, serving clients nationwide across CPG, healthcare, agriculture, retail, automotive, and non-profit sectors.
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WHAT MAKES US DIFFERENT: THE IGNITE ADVANTAGE
INGENUITY – Curiosity and creativity that unlock actionable insights
GRIT – Can-do spirit that sees only opportunities
NIMBLENESS – Agile execution without agency red tape
INDIVIDUALITY – Personalized approaches tailored to your needs
TEAMWORK – We become part of your team
EXPERIENCE – Deep qual and quant expertise driving results
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HOW WE PARTNER WITH YOU
→ PRIMARY RESEARCH: Qualitative (ethnography, IDIs, focus groups) and quantitative methods (concept testing, segmentation, brand tracking)
→ CUSTOMER EXPERIENCE: Journey mapping and touchpoint optimization (Qualtrics certified, Medallia user)
→ VOICE OF CUSTOMER: Integrated analysis across primary research, CX data, POS, and social listening
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FLEXIBLE ENGAGEMENT MODELS
→ YOUR RESEARCH TEAM: Full outsourced insights function
→ EXTENDED BANDWIDTH: Ad-hoc project support
→ PROJECT-BASED: Specific lifecycle initiatives

Case studies at igniteinsightsllc.com

📧 Jill.Novak@IgniteInsightsLLC.com | 📞 816.729.5238

Ignite Insights, LLC

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