Karen Devlin is a seasoned professional in the fields of SEO and generative search, currently serving as the VP of Generative Search & SEO at Ignite Visibility since August 2025. With expertise in driving growth in organic traffic, AI mentions, and brand authority, Karen specializes in optimizing content for LLM visibility and building AI-assisted frameworks. Previously, as Director of AI and Generative Search at BrightEdge, Karen developed a comprehensive AI Search Measurement Framework and led strategic SEO initiatives for numerous clients. Earlier experience includes directing client services at WPP for Fortune 500 companies, along with roles at Webtrends, Heartland, and Chockstone. Karen holds multiple Bachelor of Arts degrees in English and Psychology from the University of Houston.
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