Michael Cock

Ignition was established to help new and emerging technology vendors fast track their go-to-market strategy in a two-tier distribution model. Ignition focuses on choosing technology solutions that are complementary, or a refresh opportunity, for our channel partners. Having looked at a multitude of solutions in the last few years in the networking and security market we are a filter for new technology. Unlike other traditional distributors/VADs in the market we validate our technology choices by the people that make the buying decisions - end users. Ignition has a large community of enterprise end users that review and test new technology before we take it to channel. This is the only way to perform our due-diligence. Ignition is a channel only organisation.