Saida Sarachanova

Saida Sarachanova is the Head of Marketing Communications at Ignitis Group, where they lead team development and oversee Baltic marketing strategies and campaign management. With extensive experience in the automotive, finance, and energy sectors, Saida has previously held roles such as Area Marketing Manager at Swedbank Lietuvoje and Head of Marketing at Silberauto UAB. Saida holds a Master's Degree in Integrated Marketing Communication and a Bachelor's in Business Information Management from Vilnius University. Committed to lifelong learning and driven by challenges, Saida is skilled in various areas including branding, customer behavior, and team leadership.