Graham Lawrence

Graham Lawrence is a Senior Market Analyst at IGT with over 20 years of international experience in the gaming industry, specializing in start-ups and enhancing under-performing markets. Previously, Graham served as an International Operations Manager at Scientific Games and held various roles that emphasized market analysis and product strategy. With a background in European Finance and Accounting from Leeds Beckett University, Graham has a proven ability to turn small trials into multimillion-dollar ventures while facilitating effective teamwork and offering insights that drive strategic decisions. Passionate about consumer behavior and product recommendations, Graham continues to elevate market performance in Latin America and the Caribbean.