Jacob Illum

Account Manager

Jacob Illum is an experienced professional in the fields of casino and sports CRM, currently serving as an Account Manager at IGT since May 2025. Previously, Jacob held the role of Casino CRM Manager at betPARX from October 2023 to June 2025, where responsibilities included developing iGaming CRM campaigns and analyzing promotion performance. Prior experience includes creating sports promotions and managing marketing briefs while working as Sports CRM. Jacob also participated in a Rotational Program at betPARX, gaining experience across various teams, and held internships at Johnson O’hare, the University of Delaware's Division I golf program, and Perfect Game USA. Jacob holds a Bachelor's degree in Sport Management and Finance from the University of Delaware, completed in 2022.

Location

Philadelphia, United States

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