Marcell Calvo

Marcell Calvo is a seasoned marketing professional with extensive experience in trade marketing and brand management. As the Senior Trade Marketing Manager at IGT since June 2012, Marcell has successfully developed and executed the marketing strategy for product launches and has been responsible for overseeing marketing programs that enhance brand presence and achieve business goals. Previously, Marcell served as a Brand Manager at Kimberly Clark, focusing on the Baby & Child Care segment, and as Area Sales Manager for British American Tobacco, where responsibilities included achieving market share objectives and product placement. Marcell holds a Master's degree in Comunicación con énfasis en Publicidad from Universidad Latina de Costa Rica.