Anup Kumar has extensive experience in global marketing strategy, client management, and market research, currently serving at IHI Corporation since April 2012. Responsibilities include framing market strategies for strategic business units, enhancing lead generation, and facilitating international business consortiums. Anup has a strong background in brand management and key account management, particularly within the energy, social infrastructure, and industrial machinery sectors across developing nations. Prior roles include Special Researcher at Mitsui Interbusiness Research Institute, where collaboration with major Japanese brands supported their market penetration into India, and Senior Business Consultant at BCG Consulting, focusing on local market establishment for Japanese companies. Anup holds multiple advanced degrees in Japanese studies and international marketing from prestigious institutions, fostering a rich academic and professional foundation.
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