Pete Suh

Pete Suh currently serves as the Director of Brand Experience at IHOP since July 2025. Previously, Pete held the position of Global Group Strategy Director at Initiative, leading strategies for Amazon and specializing in audience insights for generative AI products. With a comprehensive background in analytics and communications planning, Pete has worked at notable companies including Twitch, PHD, and Digitas, where key contributions included winning new business for Intuit and managing strategy for major clients like Google and Amazon. Recognized with multiple awards, such as the Silver and Gold Obie Awards, Pete is also a guest speaker, having presented at the 2019 UGA Diversity Summit. Pete's educational background includes a B.A. in Economics and International Studies from Northwestern University and further studies at The University of Chicago Graham School.