Tony McMaster

Tony McMaster is a seasoned marketing executive with extensive experience leading marketing operations for prominent restaurant and entertainment brands. Currently, as Vice President of Marketing at IHOP, Tony directs strategies for over 1,700 locations and has achieved eight consecutive quarters of year-over-year sales growth. Previously, as Chief Marketing Officer at Cotton Patch Cafe, Tony revitalized the brand, turning around underperforming stores and successfully reversing negative sales trends. At Dickey's Barbecue Restaurants, Inc., Tony transformed the marketing strategy, resulting in significant revenue growth and successful international expansion. Tony also spearheaded a digital transformation at Magic Memories, enhancing revenue and operational efficiency. At Village Roadshow Theme Parks, Tony drove substantial revenue growth and brand repositioning, while a long-standing career at McDonald's laid the foundation for a successful marketing trajectory, culminating in the role of the youngest Franchisee in Australia.