Alexander Shmelkov

Alexander Shmelkov is an Executive Director at IKEA, leading global consumer and brand insights and analytics strategy. Previously, they held various roles at GfK, including Regional Director for Eastern Europe and Global Director for Consumer Insights Innovation, driving significant revenue growth and team performance. Alexander has also served as a Consumer Insights Consultant, where they developed impactful strategies for FMCG and retail clients. They hold a Bachelor’s degree in Economy and Anticrisis Management and a PhD in Economic Sociology from Volgograd State Technical University and Volgograd State University, respectively.