Amanda Effron is a seasoned digital leader currently serving as Chief Digital Officer and Vice President of Digital Deployment and Rollout at IKEA, where responsibilities include defining customer experience vision and delivering an exceptional omni-channel experience. Prior to IKEA, Amanda was Head of Digital at Pep Boys, overseeing the website and digital strategy, and achieving significant growth in eCommerce. With previous roles ranging from Director of eCommerce to Manager of Web Operations at respected organizations like David's Bridal and Boathouse Sports, Amanda has consistently demonstrated expertise in digital strategy, content management, and customer experience enhancement. Amanda holds a Bachelor of Arts in Legal Studies and Business and a Master of Education in Sports and Recreation Administration from Temple University.
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