Annette Buck is an expert in digital transformation, loyalty programs, and customer experience, with over two decades of experience in leading marketing efforts for prominent B2C companies in Denmark. From 2000, they developed award-winning digital services and loyalty initiatives, notably transforming Coop Danmark's loyalty program into a successful digital platform. Currently, they serve as the Global Loyalty Benefits & Rewards Leader for IKEA, focusing on creating and deploying a new B2B loyalty program. Annette's educational background includes multiple degrees related to marketing, management, and digital communication.
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