Bas Berndsen

Bas Berndsen is an experienced sales leader in the kitchen segment at IKEA since October 2021. Prior roles include product manager at Inventum Huishoudelijke Apparaten from December 2019 to February 2021, overseeing the complete range of built-in appliances. Bas also served in various capacities at IKEA Group from September 2016 to December 2019, including project leader and team manager for Cooking & Eating, where responsibilities included enhancing customer service and team management. The career began at IKEA Nederland, where roles included intern and seller, facilitating customer kitchen purchases and conducting market research for a thesis. Bas holds a Bachelor of Business Administration degree in Marketing from Saxion Hogescholen, earned between 2012 and 2016.