Bettina Bauer is an experienced professional in integrated media and digital management, currently serving as Integrated Media Leader at IKEA since May 2020. Prior to this role, Bettina worked at Publicis Groupe from January 2017 to April 2020, advancing through positions from Junior Digital Manager to Senior Account Manager. Earlier experience includes an internship in External Communications at IKEA in 2016. Bettina holds a Master of Arts in Media Management and a Bachelor of Arts in Medienmanagement, both from FH St. Pölten – University of Applied Sciences, completed between 2010 and 2015.
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