Bryn Rees

Bryn Rees is a seasoned professional with extensive experience in digital strategy, content optimization, and business process improvement. Currently serving as the Digital Strategy Director at IKEA, Bryn focuses on assembling omnichannel human-centered experiences. Previously held significant roles at adidas, including Director of Product & Process Optimisation, where efforts were concentrated on enabling omnichannel strategies, and as a Senior Manager in Digital Planning, bridging strategy, creative, and product teams. Bryn's tenure at American Express spanned over a decade, encompassing various leadership roles, including Digital Content Product Enablement Senior Manager, where responsibilities included global marketing strategy and UX best practices. Bryn's educational background includes a BA in Linguistics and a TESOL certification from the University of Sussex, along with A levels in French, Spanish, and Geography from The King’s School, Worcester.