Christopher Riedel has extensive experience in the digital sector, primarily with IKEA since December 2013, where Christopher has held multiple leadership roles, including Digital Portfolio & Deployment Leader and Digital Project Leader. Riedel has driven the digitalization agenda for IKEA Germany, overseeing the strategic development of digital touchpoints and managing a team of 15 digital experts. Key achievements include the successful relaunch of the mobile website and the development of an AI-powered conversational interface. Prior to IKEA, Riedel worked at rabbit eMarketing GmbH, focusing on eCommerce and key account management. Riedel holds a Bachelor of Arts in Digital Media from Baden-Wuerttemberg Cooperative State University and has qualifications in audiovisual media.
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