Dewi Amelia is currently a Market Insight Leader at IKEA, where they leverage their expertise in market research and consumer insights to drive strategic recommendations for business growth. Previously, Dewi worked as a Senior UX Researcher at Tokopedia, managing diverse research projects and significantly impacting sales and operational efficiency. Their experience includes roles as a Research Specialist at Sinar Mas Land and Market Research & Product Development at PT Agung Podomoro Land, where they conducted in-depth market analyses that led to successful product launches and improved sales rates. Dewi holds a Bachelor's degree in Architecture from Diponegoro University and a Master's degree in Strategic Management from Universitas Gadjah Mada.
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