Erin Lauderman is a seasoned professional in digital experience writing and content strategy, currently serving as the Director of Digital Experience Writing at IKEA since April 2022. In this role, Erin manages digital writing initiatives and collaborates with various teams to ensure alignment in content and tone across all touchpoints. Prior to IKEA, Erin held the position of Senior Manager of UX Content at Ameriprise Financial Services, LLC, where responsibilities included leading content design on Agile product teams and developing strategies to enhance user engagement. Previous experience also includes roles such as Manager of UX Content at Weisman Art Museum, Director of Programs & Operations at Free Arts Minnesota, and Program Coordinator at YWCA of Minneapolis. Erin holds a Bachelor of Arts degree from The College of Wooster.
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