Florian Werner

Florian Werner has over 20 years of experience at IKEA, currently serving as the Commercial Team Manager for Children's IKEA and the Global Marketing & Communication Leader for Decoration. Responsibilities include developing and executing marketing strategies that align with IKEA's brand positioning and growth objectives, managing the product life cycle, and coaching marketing competencies. Prior roles include Global Sales Responsible for Bed and Bath Textiles and Category Manager for various product lines, where key contributions involved range management, pricing, and competitor analysis. Florian's educational background includes an M.A. in American Studies from Johannes Gutenberg University Mainz and international studies at Ohio University and Nihon University, complemented by early experience in editorial support at ZDF.