Fruto Hernández is a seasoned home furnishing and retail design manager currently leading efforts at IKEA Belgium and Luxembourg. With a rich background in retail expansion and innovation, Fruto has held various leadership roles across multiple countries, including Saudi Arabia and Southern Europe, contributing significantly to the strategic direction and design management at renowned organizations like IKEA. Fruto's creative expertise extends beyond management, having collaborated on commercial planning and interior design since the early stages of their career. Additionally, Fruto is a member of the Board of Advisors at Politecnico University Milano's DABC.
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