Gudrun Hochwallner is a Global CRM Proposition Leader at Ingka Group, currently managing the operations and development of the Ingka CRM Hub. With over 18 years of experience in CRM and digital marketing, Gudrun previously held roles such as Head of CRM at UniCredit Bank Austria AG and Global Digital Specialist at IKEA. They earned a degree in Economics from Wirtschaftsuniversität Wien and continue to enhance their skills at the Management Development Institute. Gudrun focuses on optimizing customer engagement and loyalty strategies to drive performance at IKEA.
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