James Lancaster is an experienced marketing and brand professional currently serving as the Brand and Marketing Review Leader at IKEA since August 2022. In this role, James focuses on enhancing brand capabilities in new markets and providing training for global marketing and sales teams. Prior to IKEA, James held the position of Global Brand Experience Lead at Reckitt, where efforts centered around the development of the Lysol Brand World. James's career also includes significant roles at CBA, Brandhouse, Design Bridge, and The Brand Union, encompassing responsibilities such as account management, project coordination, and strategic brand development. James holds a degree in Product Design from the University of Leeds.
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