Jelle-Bart Koeman

Jelle-Bart Koeman is a seasoned professional in design leadership and strategy, currently serving as Principal Designer for IKEA, where they lead product and service design initiatives. They connect business objectives, customer insights, and data analytics to develop impactful design solutions. Jelle-Bart has held various pivotal roles, including Director Digital Experience Design at IKEA and Senior Designer User Experience at T-Mobile Nederland, and has worked with notable clients such as ING and adidas. They are pursuing advanced education in design leadership and functional design while mentoring others in the field.