Jo Wilkins

Jo Wilkins has extensive experience in customer engagement, loyalty, and marketing, having served in various leadership roles at IKEA from November 2014 to September 2020, including UK and IE Customer Engagement and Loyalty Leader, UK & IE Country Insights Leader, Marketing Manager, and Marketing Specialist. Prior to this, Jo Wilkins studied at Coventry University and completed a BA (Hons) in Communication, Culture, and Media from September 2011 to June 2014, which included a collaborative international research project in Berlin that focused on societal and spatial divisions.