Josefin Hedman

Josefin Hedman is a Global Digital Channel Performance Specialist at IKEA, with a rich background in digital marketing and analytics. Since August 2020, Josefin has advanced within IKEA, previously holding roles such as Global Digital Merchandising Specialist and Digital Channel Performance Intern. Prior experience includes serving as a Digital Marketing Specialist at Hemset, where efforts focused on analytics and marketing strategies for an interior design start-up, and an internship at Öresundskraft AB, enhancing social media strategy and SEO. Josefin's early career at IKEA Group included roles in communication and customer relations, alongside educational achievements from IHM Business School and Lund University in Service Management.