Lars Troneby is an accomplished enterprise architect and product manager with extensive experience in digital transformation and customer experience strategies at IKEA since 2012. Current roles include leading the development of the Experience Platform for IKEA Supply and overseeing product management for digital omni meeting points with a focus on personalization and user experience. Lars previously managed IKEA.com and global customer experience initiatives, ensuring compliance with international regulations. Prior to IKEA, Lars held various consulting and managerial positions at Cybercom Group, IT Practice, Sun Microsystems, Frontec, Commentor AB, and Telia, contributing to significant projects in telecommunications, retail, finance, and software development. Academically, Lars completed executive education at MIT Sloan and holds a BSc in Industrial Engineering from Jönköping University.
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