Lauren Sinfield is an experienced communications professional with a strong background in public affairs and public relations. Currently serving as Public Affairs Leader and Public Relations Leader at IKEA since May 2021, Lauren previously held the position of Senior Media & PR Advisor at The Bravery and Account Director at Edelman, leading initiatives within the Consumer Health & Wellness team. Additional roles include Senior Account Director at McGrath Foundation, where responsibilities included brand positioning and messaging for the organization's 10-year anniversary, and Digital Marketing/Event Account Manager at Chargebar, managing various marketing and communications aspects. Lauren's skill set encompasses project management, integrated marketing communications, media relations, digital marketing, and copywriting, supported by a Bachelor's degree in Communication from Griffith University.
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