Luna Liu

Luna Liu currently serves as the Deputy General Manager of IKEA China Food & Beverage, overseeing the overall country strategy and business results for Food Service and Packaged Food. Previously held roles include Head of Ecommerce and Social Commerce at IKEA, where responsibilities included leading digital transformation and enhancing customer experience, and Head of Ecommerce and Marketing at Walmart, focusing on hypermarket transformation and omnichannel strategies. Luna co-founded a startup, securing $4 million in funding, and gained experience at ALDI China as Director of Ecommerce & Marketing, where brand building and online growth were key focuses. Earlier career stages included leadership roles at Tmall, driving European expansion and contributing to the transition of Taobao into Tmall. Luna Liu holds a Master's degree from The University of Manchester.